News – 1) The Motley Fool Money podcast crew considers Best Buy‘s decision to carry the Kindle 2) Amazon’s new Kindle ad goes viral, and Apple watcher John Gruber says it’s a good one.  3) Best-selling author David Morrell goes directly to Amazon for the latest Kindle-exclusive publishing deal. Blogger Mike Cane calls it more evidence that “ebook = Kindle, Period.”

Tech Tip – For those times when you get so immersed in your Kindle book that you forget what time zone you’re in…

Interview (12:39) – I spoke with Lewis Hyde, author of Common as Air: Revolution, Art and Ownership, by Skype and telephone on September 8, 2010.  Among the surprises he has experienced since the book’s publication last month was Ward Sutton’s impressive “Drawn to Read” comic-strip review at the Barnes & Noble Review and the amazing online afterlife of a rave review by Robert Darnton in The New York Times.

Content – 1) David D in Utah told me via Twitter that he uses his Kindle browser to read the daily Mass scripture readings posted at the U.S. Conference of Catholic Bishops site.  When I checked it out, I discovered the Mobile Gabriel feature that includes Kindle-friendly MobiPocket files, including this one for September’s readings.  2) In answer to a question from the Kindle Women, I give my thoughts on why it makes sense sometimes to pay for Kindle blog subscriptions, even though you can read the blogs for free on the Internet.

Your Comments – Jennifer Jacobsen tips me off to the “Why Books?” conference here in Cambridge, Mass., on October 29, 2010. Jim Palmer asks how to switch content from his Kindle 2 to a new Kindle, in preparation for donating the Kindle 2 to E-Books for Troops.